Read in Making Products Obvious about Performance-Centered Design, a way to design products and services with users foremost. Doing so enables business goals to be achieved by end users, their employers, and suppliers. It can distinguish a supplier in the marketplace, and can save significant money for users and businesses.
“A must for anyone engaged in change management or aspiring to change their own business culture in the direction of performance-centered design.” Gitte Lindgaard, PhD, Director, Human Oriented Technology Lab, Carleton University, Ottawa, Canada.
“Bezanson provides an easy introduction to Performance Centered Design—a way to engineer better end user effectiveness into products. It’s an important read for people in the business of designing products for others.” David Dewar, Manager R&D, Cognos Inc., Ottawa, Canada.